Problems 😢
Users are not staying on the website.
Confusing navigation.
Few people are booking any campsites.
Not getting enough sign-ups.
Users are not trusting the website.
Complicated to understand.
No clear structure for campsite owners.
Scope of works 🤩
User research and analysis.
Improve the user experience.
User flow and information architecture.
Enhance the visual appeals
Accessibility and mobile optimisation.
Streamline the sign-up process.
Simplifying the interface.
Goals 🎯
Our goal for this redesign is that, we should create an engaging and user-centric experience that solves the users problems and achieves the following objectives:
Increase user engagement.
Improve conversion rates.
Build trust and credibility.
Enhance user satisfaction.
Optimise user experience.
Drive business growth.
Home/ Landing page
Responsive mobile view
View Campground
Responsive mobile view
Become Campertunity host
Responsive mobile view
Features
Responsive mobile view
Design Process 💻
User Research
🔍
I conduct user research to understand the target audience(campers), their needs, and pain points.
I figure out the reasons why they are not staying on the website, and not booking any campsites.
User Journey
🧭
I relook at the UX of the current site. And improve it in every section assuring this meets users’ needs, solves their problems, eg: clear navigation, and also achieves the business goals.
Wire Framing
✏️
I creating low-fidelity mockups to visualise the ideas to life.It helps to serve as a blueprint for the website’s design, providing a foundation for a well-structured and user-friendly interface.
Visual Design
🖥️
I define the visual identity of the website, including colours, typography, and visual elements aligned with the brand and target audience.Create high-fidelity mockups that bring the design to life,
Refinement
🌟
I collaborate with stakeholders and gather feedback on the design concepts and prototypes.Iterate and refine the design based on the feedback received.
Implementation
👨💻
I collaborate with developers to ensure the seamless integration of design into the website’s development process.I provide design assets and guidelines to ensure the design is implemented accurately and consistently.
Impacts of redesign 🤩
Redesigning Campertunity was a pleasure. My designs boosted user engagement, conversions, and brand recognition by leaving thousands of success stories.
User engagement improved by 60%
Conversion rates increased by 40%
Positive reviews increased by 30%
Repeated camping increased by 18%
New hosts sign ups increased by 13%
Overall growth increased by 32%
Conclusion ⭐️
Learnings 📚
Fewer texts and more visuals.
User-centred designs.
Aligning design with business goals.
Simple layouts.
Ensuring responsive design.
Streamline the sign-up process.
Simplifying the interface.
